Lead intelligence for ecommerce agencies

Your lead list has a prioritization problem.

Some of your prospects have technical problems that cost them revenue.

RiskSignal finds those problems across your lead list, ranks every site by severity, and creates hooks from the findings to start conversations.

500 domains. 24-36 hour turnaround.

batch_2026-06_high_priority_leads.csv
Domain Exposure Score Primary Signal Funnel Stage
store-a.com 94 Checkout tracking broken Checkout
store-b.com 89 Pixel installed, not firing PDP
store-c.com 82 No conversion tags detected Landing
High-Priority Leads - Hook angle (operator-written)
"Your analytics are missing sales. Customers are buying, but some never reach your analytics. You're making decisions without seeing what's driving revenue."
Illustrative example. Actual briefs are built from scan findings per domain.

The scan gives your team a credible reason to start conversations that generic outbound cannot.

Built for ecommerce outbound teams
CRO Agencies SDR Agencies Lead Gen Growth / Web Dev
Thousands of ecommerce sites benchmarked. Every batch ranked by Exposure Score.
5–15%
of an agency list is already dead before the first email
up to500
domains scanned and ranked per batch
24–36h
from submitted list to full deliverable
1k+
of ecommerce sites in the benchmark database
The Problem

Most outbound fails before it's even sent.

Your lead list has hundreds of domains on it and your team sends the same sequence to all of them.

Some of those sites have measurable friction on their conversion path right now.

Broken tracking, misfiring pixels, checkout gaps their own team hasn't caught yet.

Those prospects already have a problem and you're sending them the same email as a site that doesn't.

Your most valuable opportunities receive the same attention as everyone else.

On average, 5-15% of agency lists are already dead before you send a single email.

That's time spent for your team you don't get back.

Why It Converts

The hook that gets a reply isn't clever.
It's company-specific.

There's a reason generic outbound gets ignored.

"We help ecommerce brands improve conversion" sounds like the last three emails they deleted.

Here is what a finding from our scans looks like in practice.

The scan finds: a prospect's checkout events stopped firing three weeks ago. Every completed purchase is missing from their analytics.

Their reporting shows a drop in sales they can't explain, and they're making decisions against numbers that are wrong.

That leads to a reply. Replies get meetings. Meetings close clients.

RiskSignal finds the signal and builds the angle. Your team sends it.

The hook that lands

"Your checkout has been invisible to your analytics for weeks. Sales are happening, but you're analyzing and optimizing against data that's wrong."

Tied to a real finding from the scan.
The Difference

Same prospect. Two emails.

Generic outbound
Sounds like the last three emails they deleted.
RiskSignal-informed
Tied to a real finding from the scan. That gets a reply.
The Solution

RiskSignal tells you where to look first.

Submit your lead list. We scan every domain, identify technical friction, and rank prospects by revenue exposure.

Every domain is scored by REI (Revenue Exposure Index), the scoring component inside our Ægis engine, against our benchmark database of thousands of scanned ecommerce sites.

The Exposure Score tells you where each prospect stands relative to revenue exposure, durable across batches, so a lead scored this month compares directly to one scored next month. The prioritization focuses your effort on the leads with the most measurable exposure.

High-Priority Leads

Your highest-exposure leads receive specific message angles directly tied to real site issues found.

The hook angle and the business implication behind it are both written for you before delivery, ready to use as written or adapt to your brand voice.

Friction-Grouped Leads

Your next tier of leads, grouped by friction type.

Each lead is tagged with the type of conversion problem found and the specific signal behind it, ready to pull from the provided outreach template library by group.

Standard-Ranked Leads

Your remaining processed leads, ranked by revenue exposure.

Use it to apply your existing outbound methods, SEO plays, or longer-cycle sequences in priority order.

Disqualified Log

Full transparency on every dropped domain.

Every domain that could not be scanned or did not qualify as a commercial storefront is documented with a reason code and plain language explanation.

Protects your outbound from wasted sends.

The Process

Simple process. 24-36 hour output.

01

Upload your list

Drop your CSV through the form. Up to 500 domains per batch, single-column or full CRM export.

02

We scan every domain

Homepage, category pages, and conversion funnel, on desktop and a real mobile viewport, where the friction that costs the sale usually shows first. Every signal extracted, scored, and ranked. 4-8 hours.

03

Deliverables hit your inbox

High-Priority, Friction-Grouped, and Standard-Ranked Leads, plus the Disqualified log.
Everything to deploy.

04

Send the outbound

Hooks are ready.
Templates are built.
Your team sends.
Your list works harder.

Sample Output

This is what a High-Priority Brief looks like.

Specific finding. Commercial implication. Funnel stage. Hook angle.

One lead. One conversion thesis. Ready to use.

Free Sample Run

Send us 20 leads first.

Submit 20 domains from your current pipeline.

We run them through the full engine and send back the output, exactly what you'd receive on a paid batch.

See the angles. See the rankings. Decide from there.

No payment. No obligation. One per company.

No Lead List Yet?

The output is only as strong as the input.

RiskSignal ranks every domain on your list by revenue exposure.

If you do not have a list yet, risksignal.io/leads walks you through sourcing the right domains, finding contacts, and setting up sending before you submit.

Build Your Lead List
Source domains. Find contacts. Set up sending. Step by step.
Built For

Agencies that do outbound.

If your team sends cold email to ecom brands, RiskSignal slots into whatever you're already running.
Here's how it fits depending on what kind of agency you are.

CRO Agencies

You already audit funnels. Now do it at list scale.

RiskSignal runs the same kind of conversion audit you'd do manually on a client site, except across your entire prospect list before you ever reach out.

Specific friction findings to lead outbound with, not generic copy.

Findings map directly onto frameworks you already use with clients.

No manual site-by-site audits before a single email goes out.

SDR Agencies

Every High-Priority lead comes with its own outbound hook angle.

Reps stop guessing which prospects are worth a real effort.

The list is ranked and the highest-exposure leads get a hook built in, no research time per prospect.

Reps start at the top of the list, not wherever the CRM left off.

Drops straight into Instantly or Smartlead, no reformatting.

Lead Gen Agencies

Volume without volume becoming noise.

You're already building lists.

RiskSignal adds the qualification layer on top so what you hand off has a prioritization built in, not just a row count.

A flat domain list becomes a ranked, prioritized one.

Bad domains flagged and removed before they hit a client inbox.

Delivered as CSV, drops into whatever pipeline you already run.

Growth / Web Dev / Demand Gen

The audit you'd already flag, just run at scale.

Technical friction is the thing you'd notice on a discovery call anyway.

RiskSignal surfaces it across a whole list before that call happens.

Same signals you'd catch in a manual technical review.

Useful as a qualifying layer ahead of a build or retainer pitch.

One engine, pointed at prospecting instead of delivery.

Pricing

Start with one batch.
Scale when it's working.

Start here
Pilot
$450$750
Limited time only
One-time. No ongoing commitment.
One batch. Full output. 24-36 hours.
  • 500 domains scanned and ranked(scored by REI against our benchmark database)
  • High-Priority Leads
  • Friction-Grouped Leads
  • Standard-Ranked Leads
  • Disqualified log included
  • RiskSignal Batch Guide included
One-time per client.
Refund available before scan begins.
Intelligence Retainer
$2,500/mo
For consistent outbound teams.
Everything in the Pilot, every month.
  • >500 leads a month(500-lead anchor batch, plus mid-month top-ups on demand)
  • RiskSignal Retainer Guide(includes SDR Technical Reference)
  • Bi-weekly signal performance review
  • Templates and angles refined against your reply and conversion data each cycle
  • Scoring compounds each batch(your lists get prioritized more accurately over time)
Pilot required before retainer activation.
FAQs

Common questions.

How is this different from SimilarWeb or SEMrush?+

Those tools estimate traffic volume. RiskSignal measures what's broken on the conversion path, the specific technical friction your prospects have not caught yet. That's what makes the outbound specific enough to convert.

Do you need access to our clients' sites?+

No. Everything we scan is publicly observable. No credentials, no backend access, no notification to the prospect required.

What ecommerce platforms do you cover?+

Shopify, WooCommerce, BigCommerce, Magento, and other major platforms. Most agency lead lists include a mix and we handle all of them.

How do we send our list?+

Upload your CSV directly through the form below. Single-column domains or a full CRM export, we handle both automatically.

What if some domains don't qualify?+

Parked domains, non-commercial sites, and unreachable domains are excluded before scoring. Every batch includes a disqualified log showing exactly which domains were dropped and why. Expect 5-15% on a typical agency list.

How accurate are the scores?+

Every domain is scored by REI (Revenue Exposure Index), our scoring model, against our benchmark database of thousands of scanned ecommerce sites. Scores are relative rankings, not revenue guarantees. Directionally precise. Commercially actionable.

Do you only check for technical problems?+

Where the data supports it, we also check for active paid ad spend and search ranking against the same conversion gap. A prospect already spending on ads or already ranking well, but losing the click at a flagged friction point, is a stronger commercial case than friction alone. This currently applies to High-Priority Leads.

Contact

Have a question first?

Have a question about pricing, scope, or how this worksUse the form below.
Ready to run a sample or start a pilotUse the buttons above instead.

By submitting you confirm all domains are provided for legitimate business purposes.
Scope & Limitations apply: risksignal.io/scope

Scope and limitations

RiskSignal scans publicly observable website signals to identify technical friction and produce structured lead intelligence for outbound prioritization use.

This service does not include penetration testing, backend access, legal advisory, or compliance certification. Signal findings and scoring are provided for outbound prioritization purposes only and do not constitute consulting, engineering services, or ongoing advisory.