How it works

From raw lead list to ranked, ready-to-send intelligence.

RiskSignal scans every domain on your list, scores each one by Exposure Score, and turns the highest-exposure findings into hooks your team can send today.

01 · The Problem

The hook that gets a reply isn't clever.
It's company-specific.

Generic outbound gets ignored. "We help ecommerce brands improve conversion" sounds like the last three emails a prospect deleted.

Here is what a finding from our scans looks like in practice: a prospect's checkout events are firing zero beacons right now, so every completed purchase is missing from their analytics. Their reporting shows a drop in sales they can't explain.

That specificity gets a reply. RiskSignal finds the signal and builds the angle. Your team sends it.

The hook that lands

"Your checkout has been invisible to your analytics for weeks. Sales are happening, but you're analyzing and optimizing against data that's wrong."

Tied to a real finding from the scan.
Your list as it arrives
nor••••••.com
bri•••••.com
vel••••••.com
hav•••••.com
arc••••••.com
mer•••••.com
The same list, ranked
hav•••••.com88High-Priority
nor••••••.com79High-Priority
mer•••••.com61Friction-Grouped
vel••••••.com54Friction-Grouped
bri•••••.com31Standard-Ranked
arc••••••.com22Standard-Ranked
Illustrative rows. The reordering is the deliverable: Exposure Score decides who gets attention first.
02 · How it works

Four steps. You send outbound the same day it lands.

01

Upload your list

Export from Apollo, Clay, ZoomInfo, or BuiltWith, or drop in any domain list. Up to 500 per batch.

02

We scan every domain

Homepage, category, and checkout, on desktop and a real mobile viewport. 4 to 8 hours.

03

Scored and tiered

Every domain ranked by Exposure Score, sorted into High-Priority, Friction-Grouped, and Standard-Ranked.

04

You send outbound

Four CSVs in your inbox with hooks written for the top tier. Ready to send.

Every domain is scored by REI (Revenue Exposure Index), the scoring component inside Ægis, our diagnostic engine, against our benchmark database of 1,000+ scanned ecommerce sites.

The Exposure Score tells you where each prospect stands relative to revenue exposure, durable across batches, so effort stays focused on the leads with the most measurable exposure.

Exposure Score84
Primary signalCheckout events firing zero beacons
Funnel stageCheckout
SeverityHigh
Illustrative example. Scored 0-100 against the benchmark database.
03 · What you get

Four tiers. One deliverable, ready to send.

Every batch delivers four CSVs, each lead ranked by Exposure Score with Priority Rank as supporting context.

High-Priority Leads

Your highest-exposure leads receive specific message angles directly tied to real site issues found.

The hook angle and the business implication behind it are both written for you before delivery, ready to use as written or adapt to your brand voice.

Friction-Grouped Leads

Your next tier of leads, grouped by friction type.

Each lead is tagged with the type of conversion problem found and the specific signal behind it, ready to pull from the provided outreach template library by group.

Standard-Ranked Leads

Your remaining processed leads, ranked by revenue exposure.

Use it to apply your existing outbound methods, SEO plays, or longer-cycle sequences in priority order.

Disqualified Log

Full transparency on every dropped domain.

Every domain that could not be scanned or did not qualify as a commercial storefront is documented with a reason code and plain language explanation.

Specific finding. Commercial implication. Funnel stage. Hook angle. One lead, one conversion thesis, ready to use.

Free Sample Run

Send us 20 leads first.

Submit 20 domains from your current pipeline. We run them through the full engine and send back the output, exactly what you'd receive on a paid batch.

No payment. No obligation. One per company.

No Lead List Yet?

The output is only as strong as the input.

RiskSignal ranks every domain on your list by revenue exposure. If you do not have a list yet, risksignal.io/leads walks you through sourcing the right domains, finding contacts, and setting up sending before you submit.

Build Your Lead List
Source domains. Find contacts. Set up sending. Step by step.
04 · Frequently asked questions

Common questions.

How is this different from SimilarWeb or SEMrush?+

Those tools estimate traffic volume. RiskSignal measures what's broken on the conversion path, the specific technical friction your prospects have not caught yet. That's what makes the outbound specific enough to convert. Read the full comparison.

Do you need access to our clients' sites?+

No. Everything we scan is publicly observable. No credentials, no backend access, no notification to the prospect required.

What ecommerce platforms do you cover?+

Shopify, WooCommerce, BigCommerce, Magento, and other major platforms. Most agency lead lists include a mix and we handle all of them.

How do we send our list?+

Upload your CSV directly through the form below. Single-column domains or a full CRM export, we handle both automatically.

What if some domains don't qualify?+

Parked domains, non-commercial sites, and unreachable domains are excluded before scoring. Every batch includes a disqualified log showing exactly which domains were dropped and why. Expect 5-15% on a typical agency list.

How accurate are the scores?+

Every domain is scored by REI (Revenue Exposure Index), the scoring component inside Ægis, our diagnostic engine, against our benchmark database of 1,000+ scanned ecommerce sites. Scores are relative rankings, not revenue guarantees.

Do you only check for technical problems?+

Where the data supports it, we also check for active paid ad spend and search ranking against the same conversion gap. A prospect already spending on ads or already ranking well, but losing the click at a flagged friction point, is a stronger commercial case than friction alone. This currently applies to High-Priority Leads.

Ready when you are

Put your lead list through the engine.